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Laura Geller Beauty’s New ‘Reverse Photoshop’ Campaign Aims To Change the Narrative on Aging

Founder Laura Geller says women everywhere should be proud of every wrinkle.

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By: Christine Esposito

Editor-in-Chief

Laura Geller Beauty has unveiled its new “Reverse Photoshop” campaign, which the beauty brand says tackles society's fixation on aging. It features entrepreneur, philanthropist and TV star Bethenny Frankel. The campaign video showcases Frankel, who has been vocal about cosmetic procedures, filtering and photoshop on social media, with a photoshopped face—but for the opposite reason. Frankel speaks candidly about accepting the physical signs of aging while visual effects are u...

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